Who is the Brand Ambassador of Free Fire: From Cristiano Ronaldo to MS Dhoni
Free Fire has grown from a simple battle royale game to a global gaming phenomenon. Part of its massive success comes from strategic partnerships with some of the world’s biggest celebrities and athletes. If you’re wondering “who is the brand ambassador of Free Fire?” – the answer has changed over the years as the game has partnered with different global icons.
Let’s look at who has represented Free Fire over the years and what they’ve brought to the game.
Who Is The Brand Ambassador Of Free Fire in 2024?
As of 2024, the current brand ambassador of Free Fire is none other than cricket legend MS Dhoni. This partnership marks a significant milestone as Dhoni becomes the first Indian player to collaborate with the internationally acclaimed game.
Dhoni appears as “Thala” in Free Fire Max, bringing his cool-headed leadership style and tactical genius to the virtual battleground. His addition to the game coincided with the launch of Free Fire India in September 2023, which was handled by the government of Uttar Pradesh.
The timing couldn’t have been better, as the launch also featured the Free Fire India Championship (FFIC), the country’s most extensive esports event at that time.
Joining Dhoni in representing Free Fire in India are other celebrated athletes:
- Football icon Sunil Chhetri
- Badminton star Saina Nehwal
- Tennis legend Leander Paes
- Kabaddi ace Rahul Chaudhari
This roster of Indian sports stars shows Free Fire’s commitment to connecting with the massive Indian gaming community.
Previous Brand Ambassadors: Cristiano Ronaldo (2020)
Before MS Dhoni, one of Free Fire’s most notable brand ambassadors was Portuguese football legend Cristiano Ronaldo, who became the game’s global brand ambassador in December 2020.
To celebrate this monumental collaboration, Free Fire introduced “Chrono,” a character directly inspired by Ronaldo. Designed as a futuristic warrior with unique abilities, Chrono reflected Ronaldo’s real-life agility, speed, and tactical intelligence on the football field.
This character quickly became a fan favorite, allowing players to experience a bit of Ronaldo’s essence within the game while enjoying fresh gameplay mechanics.
BTS: K-Pop Meets Battle Royale (2022)
In 2022, the question “who is the brand ambassador of Free Fire?” had a new answer when the game partnered with global K-pop sensation BTS as its new global ambassador. This collaboration brought together the thrilling world of battle royale gaming with the vibrant energy of one of the world’s most famous music groups.
The partnership introduced BTS-themed character skins, emotes, and exclusive in-game events that captured the group’s unique style and creative energy. For fans of both BTS and Free Fire, this was truly an exciting era that helped the game reach new audiences worldwide.
Notable Free Fire Collaborations
Beyond its main brand ambassadors, Free Fire has become known for its innovative collaborations with celebrities, brands, and franchises from various fields. Here are some of the most notable partnerships:
| Collaboration | In-Game Content | Impact |
| DJ Alok | Brazilian DJ became a playable character with healing abilities | One of the most popular support characters in the game |
| KSHMR | Character with unique abilities reflecting the DJ’s creative persona | Brought musical flair to the battle royale |
| One Punch Man | Saitama and Genos skins, special events, themed items | Brought anime fans into the Free Fire universe |
| Street Fighter | Ryu and Chun-Li characters, special events | Introduced beloved fighting game icons to Free Fire |
| McLaren | Themed vehicles, skins, and events | Added luxury sports car aesthetics to the game |
| Assassin’s Creed | Assassin-themed skins and items | Brought elements from the famous franchise into Free Fire |
Why Brand Ambassadors Matter in Free Fire
These collaborations do more than just add famous faces to the game. When players ask “who is the brand ambassador of Free Fire?”, they’re really asking about who represents the game’s values and vision. These partnerships serve several important purposes:
- Expanding the player base – Celebrities bring their own fans to the game
- Fresh conten – New characters, abilities, and events keep the game exciting
- Cultural relevance – Partnerships keep Free Fire connected to popular culture
- Regional appeal – Different ambassadors help the game resonate in specific markets
What’s Next for Free Fire?
As Free Fire continues to evolve and expand its player base, these high-profile partnerships will likely remain a key part of its strategy. MS Dhoni’s current ambassadorship is inspiring millions of players in India and worldwide, bringing credibility and prestige to the game while strengthening the bond between Free Fire and its diverse community of gamers.